Many people prefer to take a sulfate free hair care approach these days, and luckily, there are now many effective options for those who want to cleanse their hair with shampoos without sulfates. Here’s an overview of available formulas, along with guidance from the pros at Matrix for choosing the best sulfate free formula for your hair.

You’re committed to lightening your toxic load by sourcing organically grown ingredients to eat and botanically based products to apply to your face, body and hair. You’re committed to lightening the earth’s toxic load by recycling, reducing carbon emissions and conserving resources whenever possible. As a health- and eco-conscious individual, you probably never thought hair color would be on the table for you—too many chemicals and nothing natural about it. Until now. Because today, plant-based hair color is a viable way to enhance your hue.

Time for an honest assessment. Is your hair lacking its characteristic oomph? Does it seem dry, weak, fragile, frizzy or all-around not right? There are many ways to heal unhealthy hair, and one of the most effective ways is with a dose of keratin from a keratin hair care system. Here is what you need to know about keratin for damaged hair.

Your hairstylist has done the heavy lifting—namely creating the blonde, brown, blue, burgundy or lilac hair color of your dreams. Now it’s your turn. To keep your colored hair on point, you must school yourself in the best hair care for colored hair. And if you lean toward a natural approach to beauty, you’ll also want to find natural ways to care for your colored hair. Here are 10 helpful colored hair care tips from Matrix pros.

You probably know if you have fine hair or thick hair, but to make it perfectly clear, here’s a test. Remove a hair from your head and place it next to a piece of sewing thread. If it’s thicker than the thread, you have thick hair. If it’s the same size, you have medium hair. If your strand of hair is thinner than the thread you have fine hair. Suspicions confirmed. But here’s good news. Fine hair doesn’t have to mean you’re doomed to a lifetime of limp, lank hair and meh hairstyles. Here are pro tips for making your fine hair look full and fabulous. Because you like big hair and you cannot lie.

It isn’t easy to keep heavily-colored and platinum blonde hair color on point, but beauty influencer Aspyn Ovard somehow makes it look effortless. Her cute hairstyles always looks shiny and fresh, which is probably why she now has close to 2 million followers on Instagram and 3.5 million who follow her on YouTube! Want to know her beautiful hair secrets? They might surprise you!

Luis Alvarez announces he is returning to Biolage, taking on the significant role of Global Creative Director.