about us

About Us

Learn more about the history of Biolage, our mission & values today, and our continuous commitment to healthy hair and sustainability.

The Heart of Biolage

In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller, who saw the opportunity to bring out hair’s natural beauty with a touchable finish and fluid movement. Since its conception, the brand has been inspired by natural ingredients and known for its iconic white packaging and signature fragrance.


Today, Biolage is recognized worldwide as a leader in professional haircare, committed to continuously improving its formulas following high sustainability standards.

Our Mission

  • ENHANCE your natural beauty with products that work in synergy with hair and scalp

  • ELEVATE your haircare routine with reliable and trusted products that deliver unparalleled hydration and conditioning

  • ENCOURAGE a minimal impact on the environment with a commitment to not testing on animals 

Our Commitment to Healthy-Looking Hair

  • TRUSTED PROFESSIONAL PERFORMANCE With 30 years of reliable professional performance, we deliver on the promise of stylist confidence to guarantee exceptional results with every service.

  • SIGNATURE FORMULAS Biolage’s innovative products are designed to recover and support hair health using efficacious formulas blended with naturally-inspired ingredients. Rich textures, powerful botanical oils and plant extracts deliver the natural Biolage signature performance with amplified shine, softness and fluid movement that transitions easily from salon to home.

  • FOR ALL HAIR NEED, TYPE & TEXTURE The portfolio provides an assortment of solutions that solve hair issues from itchy scalp to the most porous ends, for always-healthy hair with movement and shine.

Our Commitment to a Better Future


  • CRUELTY-FREE All Biolage Professional products are officially cruelty free. The brand has been given the Leaping Bunny stamp of approval by Cruelty Free International.
  • VEGAN All Biolage Professional formulas are 100 percent vegan, with no animal-derived ingredients.
  • 100% RECYCLED PACKAGING Biolage Professional white signature bottles are made from 100% post-consumer recycled (PCR) plastic. In total, Biolage saves over 30 tons of virgin plastic every year. **excluding cap
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