- INGREDIENT APPROACH: Our ingredients are chosen carefully, traceability, and transparency on what and why each ingredient is picked is always the priority.
- ENVIRONMENTAL FORMULA STANDARDS: The shampoos in the portfolio are held to a minimum of 85% biodegradable, and we are committed to continuously evaluating every formula to ensure each ingredient is held to the latest environmental standard.
- STANDARD OF PERFORMANCE: Performance is the priority, and the feel of your hair is the most important result. From the foam to the conditioning to the shine and movement, balancing our ingredients for the perfect Biolage experience is the standard.
- THE FOOTPRINT OF THE FORMULAS: Every aspect of the formula is measured before going into production to ensure that the water and energy being used to manufacture it is not wasteful.
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