ALL-IN-ONE Coconut Infusion Multi-Benefit Treatment Spray

For some women, the thought of a perm brings back frightening images of too-tight curls and crispy textures. For an entire generation of younger women, mention a perm and the response might be, “What’s that?” Perms were once the best way to achieve body and curl in a hair style, but with the advent of blow dryers, styling irons and hair styling products, perms have fallen by the wayside in recent decades. But thanks to some major new technology, including a formula that completely erases the unpleasant odor associated with the service, perms are resurging.

Even if you think you’re taking good care of your hair, you may come to the point when you realize you need something extra. Maybe your strands are dryer than usual, perhaps they’re exhibiting signs of breakage or maybe your hair color is fading faster than you would like. Fortunately, there’s a rescue strategy ready and waiting, namely, deep conditioning treatments. “The struggle is real,” declares Matrix Artistic Director Dilek Onur-Taylor. “More and more people are experience the extensive damage that can only be reversed with deep conditioning treatments. The new Biolage Deep Treatment Packs contain the highest concentration of caring ingredients for healthier-feeling hair with each use*.” Here are nine more reasons to reach for a deep conditioning treatment.