Biolage
{338C31C8-56AC-4C13-BB3D-42992881A8AC}

Should You Be Using Purple Shampoo? Here’s What It Does For Your Blonde Hair

Biolage ColorLast purple shampoo model

Share with your friends

*Multiple email address can be provided separated by semicolon.

That gleaming, cool blonde you find yourself eyeing with envy on the train or at the gym? Odds are, she has a secret weapon for maintaining her perfect blonde hair color. “I always recommend a purple-based shampoo to clients who want to maintain their blonde hair color, balayage or blonde highlights to perfection,” says Biolage Celebrity Stylist George Papanikolas. “One of my go-tos is Biolage ColorLast Purple Shampoo. Its purple pigments counteract the unwanted yellow in cool blonde hair . It also contains nourishing fig and orchid which help delicate hair feel softer with less breakage.”

Why Blonde Hair Loves Purple Shampoo

Blonde hair, white hair, blonde highlights and blonde balayage are the thoroughbreds of the hair color world. They’re outstandingly beautiful, but they also require delicate handling and extra attention to thrive. One of the main things to watch out for is blonde and white hair’s tendency to turn yellow or dingy. This happens because when hair is lightened, it exposes warm underlying pigment in the strand, which takes on a yellowish or orange appearance. In the salon, your stylist may tone your blonde hair after lightening to neutralize the yellow, but over time, such things as frequent shampooing, heat damage, exposure to the sun or chlorine or minerals in the water can cause the discoloration to reappear. So…purple shampoo to the rescue!

What Purple Shampoo Does For Blonde Hair

The concept of purple shampoo is found in basic color theory. Colors that sit opposite on the color wheel will neutralize each other. Yellow sits opposite violet. Therefore, applying a violet or purple formula to blonde hair, platinum hair or white hair that has yellowed will neutralize the unwanted warmth and restore the desired cool shade. That’s why purple shampoo is a great option for those with light hair--”natural or “salon made”--such as blonde, platinum, silver, grey, white or pastel. It can also be used on brunette hair with blonde highlights.

How To Use Purple Shampoo

Everybody’s needs are different so Papanikolas recommends starting by using purple shampoo once a week, alternating it with your regular shampoo for blonde or color treated hair. If you’re still seeing yellow in your hair, increase the frequency to twice a week. If your hair starts to look too purple, dial back your usage. Be sure to distribute the shampoo evenly so all of your hair is treated and try to avoid your scalp if possible. Rinse thoroughly and condition your hair immediately.

A Few More Ways To Maintain Blonde Hair Perfection

Blonde hair, especially if it’s bleached, is like a delicate fabric and the right care will prevent it from becoming worn or frayed. Here are a few pro tips for keeping your blonde hair healthy and strong:

  • Shampoo as infrequently as possible and when you do shampoo, choose a formula that’s made for delicate blonde hair. Skip the scrubbing and rubbing that can cause your locks to tangle; instead simply work the shampoo into your scalp and gently pull it through to your ends.

  • After shampooing, blot, don’t rub your hair. Vigorous toweling can cause your hair to tangle, making detangling a damaging chore. Use a fluffy towel, microfiber towel or even a soft cotton t-shirt—any type of fiber that won’t produce damaging friction.

  • Consider adding a leave-in conditioner to your cleansing and conditioning routine. These all-purpose formulas will reduce pulling and snagging when detangling your hair, plus they add moisture, shine and fight flyaways. Another must? Never brush your hair when it’s wet—that’s a sure way to cause breakage and split ends. Instead, use a wide-tooth plastic comb or hair pik after applying the leave-in conditioner.

  • Dry hair is the enemy of blonde hair color—it leads to brittleness and breakage. One of the best antidotes to dry strands is using a moisturizing hair mask once a week or so. These rich formulas will infuse hair with moisture and nutrients without weighing hair down, and keep blonde strands supple and healthy.

  • If possible, limit your use of thermal tools like blow dryers and styling irons. High heat will cause hair to become dry and damaged. When you do blow dry or heat style your hair, use a heat-protection hair product and opt for the lowest possible temperature setting. Experiment with heat-free hairstyles, which can be supported with no-blow dry styling products that add hold and shine.

  • Avoid metal hairbrushes. Metal bristles will pull and tear at tender, blonde strands, causing unwanted breakage and damage. A boar bristle brush is best for bleached hair—they glide through strands gently without causing breakage.

  • Shield your blonde hair from the sun and the sea. UV rays from the sun cause fading and discoloration. Saltwater and pool water lead to discoloring buildup provoked by minerals and chemicals. If you’re a water-lover, don’t dive in without a bathing cap--but first get your hair damp with clear water and comb through a thick conditioner for extra protection. If you’re a sun-lover, wear a scarf or hat when you’re outside.

PRODUCTS IN THIS ARTICLE

  • {E8C38B90-CD88-4B26-ADA1-8EDFA7FC001D}
    ColorLast Purple Shampoo For Blonde Hair | Biolage
    ColorLast Purple Shampoo with Fig & Orchid
    Purple shampoo that neutralizes brass and unwanted warm tones
  • {31275590-D372-4EB7-934A-9A5646D058BE}
    ColorLast Deep Treatment Multi-Use Hair Mask Pack | Biolage
    ColorLast Deep Treatment Pack Hair Mask for Color-Treated Hair
    Hair mask that maintains & restores color-treated hair for shiny, vibrant results
  • new tag
    {DA715B6D-225E-4E29-8692-7BBA7B5FB6E3}
    All-In-One Coconut Infusion Multi-Benefit Treatment Spray | Biolage
    All-In-One Coconut Infusion Multi-Benefit Treatment Spray
    Multi-tasking spray for all hair types and textures
  • {810AD168-01A4-43BD-96DF-D613300AFAF2}
    Air Dry Glotion | Biolage
    AirDry Glotion
    Multi-benefit styling spray that fights frizz and speeds dry time

RELATED POSTS

Hair Care
{EDB95166-FDDA-495A-8EF2-B918E7579247}
Biolage R.A.W. Natural Origin Hair Care | Biolage
When it comes to nearly everything in your life, you believe less is more. Fewer additives in the food you eat and serve. Less packaging for less waste. Less consumption for a gentler impact on the earth. A mindful approach to the reactions caused by every action. Careful scrutiny of the ingredients in all of the products you use in your home and on your body.

So for you, embracing a Natural Origin haircare collection like the Biolage R.A.W. is a natural extension of your overarching philosophies. Here are 10 reasons to love these innovative new products, and incorporate them into your healthy lifestyle.
Hair Care
{3596436B-EEE3-440D-AF51-C2E2A3B778D2}
Aspyn Ovard’s Top 3 Healthy Hair Tips | Biolage
It isn’t easy to keep heavily-colored and platinum blonde hair color on point, but beauty influencer Aspyn Ovard somehow makes it look effortless. Her cute hairstyles always looks shiny and fresh, which is probably why she now has close to 2 million followers on Instagram and 3.5 million who follow her on YouTube! Want to know her beautiful hair secrets? They might surprise you!
Hair Care
{F4834FFC-583D-486A-912A-825EF5FF62CF}
Grapefruit, Honey, And Coconut Oil For Your Hair | Biolage
You’re a label-reader because you care not only about what goes in your body, but also about what goes on your body and your hair. You prefer to eat clean and live clean, and to pass over anything—food, cosmetics, hair care products—that contains unfamiliar and unnatural ingredients.

But to be perfectly honest, you also feel much better when your hair looks shiny and healthy. Three ingredients—grapefruit hair conditioner, coconut hair oil and honey hair conditioner—are creating buzz in hair care, and with them you can have the best of all healthy worlds. Luckily, Biolage R.A.W. is a natural haircare line rooted in, well, all things natural. Read on to learn what products like grapefruit conditioner can do for you and your hair.
Hair Care
{17D445AE-F410-463B-BCEE-94288E43C580}
The Best Natural Ingredients For Hair | Biolage
At the grocery store, you’re obsessed with almond milk, kombucha and kefir. So when presented with the option of using natural-origin ingredients on your hair, you’re in! The pros at Matrix define natural origin as ingredients unchanged from their natural state. Or if it has undergone processing, it retains more than 50 percent of its molecular structure from its original plant or mineral source. That’s science-talk for ingredients that are good for you.Many natural origin ingredients are highly effective for many types of hair and styling goals. Here’s a rundown of the natural origin hair care and styling ingredients that are best for you.
Hair Care
{212D697F-11FB-401B-9F1D-7F735494F325}
The Best Sulfate Free Shampoo For Your Hair Type | Biolage
Many people prefer to take a sulfate free hair care approach these days, and luckily, there are now many effective options for those who want to cleanse their hair with shampoos without sulfates. Here’s an overview of available formulas, along with guidance from the pros at Matrix for choosing the best sulfate free formula for your hair.
Hair Care
{EEB74FC6-3A19-4E6C-A470-0845B1D71E8F}
Dandruff vs. Dry Scalp – Symptoms, Causes, & Remedies | Biolage
Is your black clothing in permanent storage? Are you always sneaking glances at your shoulders, ready to brush away embarrassing white flakes? Is your scalp constantly itchy? Wondering what’s going on? The answer could be dandruff. Or it could be dry scalp. Each is a very different situation. Here’s how to figure out the difference and understand how to treat each one.
Hair Care
{01D600A5-6D46-4C63-845C-FB61A1BDE600}
Natural Hair Treatment | Biolage
Nowadays, we’re all more aware than ever of what we put in and on our bodies. We celebrate homegrown food that arrives on our table from the shortest possible distances. We pare down our nourishment to the cleanest essentials, foregoing chemicals, additives and artificial ingredients. We remove highly fabricated and possibly toxic materials from our homes. We scrutinize the products that make contact with our skin, preferring those that mirror nature’s ingredients most closely, to avoid the risks of unwanted reactions, irritation or sensitivities.
Hair Care
{9CE34E64-4473-4F12-8D97-D6B92463E713}
Kaitlyn Bristowe’s 5 Style Tips for Gorgeous Hair | Biolage
Bachelorette Kaitlyn Bristowe refers to herself as “an acquired taste.” But one thing her 1.6 million Instagram followers seem to agree on is her hair is always to their taste—long and luscious with perfect balayage highlights and exquisitely-shaped hair waves. Curious about her beautiful hair secrets? Get ready because she’s telling all!
Hair Care
{FAB4AE6F-4828-40F3-99BC-46D8E909F5A5}
6 Effective Solutions To Treating Greasy Hair | Biolage
In the big world picture (political divisiveness, disease, injustice), oily hair isn’t the worst thing that can happen. But if your strands tend to become greasy and stringy by the end of each day (or sooner) it’s a pretty big deal to you. Excess oil causes your hairstyle to fall flat, your skin to feel oily and your confidence to droop.
Hair Care
{E22C44FC-BA55-4702-84FF-DDD1CA755391}
How To Moisturize Dry Hair - Hair Tips & Tricks | Biolage
There are two types of people in this world. There are those whose scalps produce enough oil that they must shampoo every day to prevent limp, greasy locks. And then there are those who put off shampooing as long as possible because their hair is happiest--and looks best--on day two, three or four. If you’re among the latter—you’re a member of the dry hair crowd. Your hair tends to look dull, feel brittle, lack bounce and body, get frizzy and, if you use hair color, it fades quickly.
Hair Care
{38FE8869-7144-4417-85AB-AC92395D3942}
Why A Keratin Treatment System Is A Must Have For Damaged Hair | Biolage
Time for an honest assessment. Is your hair lacking its characteristic oomph? Does it seem dry, weak, fragile, frizzy or all-around not right? There are many ways to heal unhealthy hair, and one of the most effective ways is with a dose of keratin from a keratin hair care system. Here is what you need to know about keratin for damaged hair.
Hair Care
{9E839FB1-DD81-4F37-9739-08DA76EEF29B}
Things You Need To Know About Perm Hair | Biolage
For some women, the thought of a perm brings back frightening images of too-tight curls and crispy textures. For an entire generation of younger women, mention a perm and the response might be, “What’s that?” Perms were once the best way to achieve body and curl in a hair style, but with the advent of blow dryers, styling irons and hair styling products, perms have fallen by the wayside in recent decades. But thanks to some major new technology, including a formula that completely erases the unpleasant odor associated with the service, perms are resurging.
Hair Care
{C52D404B-C39F-41F2-A1C0-1AB10D5E90D3}
Natural Ways To Care For Color-Treated Hair | Biolage
Your hairstylist has done the heavy lifting—namely creating the blonde, brown, blue, burgundy or lilac hair color of your dreams. Now it’s your turn. To keep your colored hair on point, you must school yourself in the best hair care for colored hair. And if you lean toward a natural approach to beauty, you’ll also want to find natural ways to care for your colored hair. Here are 10 helpful colored hair care tips from Matrix pros.

WANT TO RECEIVE OFFERS, TIPS & MORE?

Enter your email below to join our mailing list

X
Cookies help us improve your website experience.
By using our website, you agree to our use of cookies.
Confirm