You can’t get a flawless makeup look without healthy skin underneath and you can’t get beautiful hair without a healthy scalp. An oily scalp can cause buildup that blocks hair follicles and inhibits hair growth, as well as limp hair that’s weighted down. A dry or sensitive scalp leads to dry and unmanageable hair as well as irritation, itching and general sensitivity. And we all know about the flaking and itching caused by dandruff. So it’s important to stay on top of all scalp issues for your clients. Now, thanks to the new Scalp Sync collection from Biolage, there’s a scalp fix for everyone.

CLIENTS ARE LOOKING FOR SCALP SOLUTIONS

Research shows that two out of five women and one out of three men are searching for answers to scalp issues. Top online searches, in order, include “itchy scalp,” “dehydrated or dry scalp,” “flaky scalp” and “oily scalp.” As a pro, you’re in a much better position to assess and assist your client than Google! These can be delicate conversations but remember that your client trusts you. Simply say something like, “Can we have a scalp conversation today?” if you notice excess oiliness, dryness or flakiness. And definitely be ready to help if your client brings up a scalp issue on their own!

WHAT TO LOOK FOR

1. An oily scalp produces more sebum than the scalp and hair can absorb. These clients need to shampoo every day. You will see hair that looks greasy and visibly darker at the root and hair that goes flat at the root within a day of shampooing. The client’s scalp may even feel “tingly” toward the end of the day.
2. A dry scalp produces less sebum than needed. You’ll notice the scalp surface looking dry and cracked—like dry skin. You might notice flakes, which are often mistaken for dandruff. Dry scalps may feel tight and itchy and the drier they become, the more sensitivity your client experiences.
3. Scalp sensitivity is often caused by a combination of dryness and bacteria or other environmental aggressors. The scalp may appear red or cracked and the client will feel irritation, itchiness or even burning.
4. Dandruff is caused by an abundance of yeast on the scalp, along with excess sebum. You will see patches of yellow or white flakes as well as flakes that drop to the shoulders. Clients may complain of an uneven or bumpy scalp, oiliness or itching.

WHAT TO DO

Whenever a scalp issue is indicated, kick-start your client’s routine with a luxurious scalp treatment, featuring the new Scalp Sync Purifying Scalp Concentrate. It’s suitable for all scalp types and it’s an essential ingredient for scalp health. After applying Purifying Scalp Concentrate, combine it with a five-minute massage, incorporating spa-like elements such as fragrant candles or scent sticks, warm towels and soothing music. Allow the concentrate to sit for 10 minutes, then rinse and proceed with the correct shampoo and conditioning duo.

Once your client’s service is complete, you’ll want to assemble a take-home regimen to maintain optimum scalp health. The new Biolage Scalp Sync line includes a range of products formulated for each specific scalp issue:

Oily Scalp Regimen

Scalp Sync Purifying Scalp Concentrate: This gentle, rinse-off, pre-shampoo treatment is infused with fermented tea and glycolic acid. It exfoliates and clarifies the scalp and removes buildup and excess oil.

Scalp Sync Universal Conditioner: Concentrate application on midlengths and ends for softer, more manageable hair. Apply directly to the scalp as a balancing treatment.

Dandruff-Prone Scalp Regimen

Scalp Sync Purifying Scalp Concentrate: Balance irritation and excess sebum production with this pre-cleansing treatment.

Scalp Sync Anti-Dandruff Shampoo: Along with fermented tea and glycolic acid, this gentle shampoo contains Zinc Pyrithione to help eliminate dandruff symptoms.

Scalp Sync Universal Conditioner: All scalp types benefit from this lightweight, gentle conditioner.

Scalp Sync Clarifying Shampoo: Clarify the scalp and remove 100 percent of all residue with this gentle cleanser. It won’t strip or dry the hair and is suitable for color-treated clients.

Scalp Sync Universal Conditioner: Nourish and condition hair and promote a healthy scalp with this lightweight conditioning formula.

Remember, beautiful hair starts with a healthy scalp. The new Biolage Scalp Sync lineup helps you and your clients get to the root of the matter!