Self-care. You probably intend to get to it but by the time you complete your responsibilities for caring for your clients, co-workers, family, friends, pets and home, there’s no time left to take care of you. The caring folks at Biolage feel you, and because of the company’s proud heritage of honoring beauty professionals’ needs for self-care, the team has assembled the first ever Biolage Self-Care Week. Five experts will appear in a series of Instagram live sessions, July 24-28, @Biolage Instagram. These self-care leaders will share unique ways to embrace self-care in all forms and dimensions.

THE BIOLAGE/SELF-CARE CONNECTION

In 1990, Biolage Founder Arnie Miller knew the future would be about servicing salon clients in a new way—one that would help to melt away stress and turn the salon experience into one of calm and relaxation. What evolved was a brand-new concept that combined professional haircare with spa therapies. Biolage supported salons in creating spaces where clients indulged in escapes from fast-paced lifestyles and still enjoyed transformational hair services. By combining stress-melting head massages with the Biolage products’ uplifting fragrances and sensorial textures, stylists turned conventional salon services into memorable experiences, all while creating beautiful hair!

“Now we want to reconnect with this self-care heritage,” says Biolage Global Creative Director Luis Alvarez, “because we think it’s more important than ever to carve out time to refresh and revive in today’s hectic world.”

THE BIOLAGE SELF-CARE WEEK LINE-UP

National Self-Care Day is July 24, 2023, and Biolage has expanded the event to a full National Self-Care Week with this thoughtfully curated selection of presentations on Instagram Live:

July 24, 7 p.m. EST: DE-STRESS WITH EFT TAPPING

Known as “The Joy Coach,” Stephanie Virchaux kicks things off with an exploration of the power of EFT (Emotional Freedom Technique) Tapping, a mind-body method that reduces stress and anxiety and improves performance. EFT Tapping involves tapping specific points on the body, primarily on the head and the face, in a particular sequence while focusing on a particular issue. Stephanie will share how EFT Tapping is being used to treat issues such as anxiety, depression, chronic pain, stress, weight loss issues and more.

July 25, 7 p.m. EST: UNLOCK YOUR FULL POTENTIAL WITH HUMAN DESIGN FOR BEAUTY PROS

Join Kiera Doyle, founder of Meeting Your Magic, and learn how to use the principles of Human Design to empower, optimize energy and promote self-care within the salon environment. According to Kiera, we each have everything we need inside of us, and Human Design forms the blueprint of that power. Through Human Design, a blend of ancient astrology and modern science, Kiera will show you who you came into this world to be, and how to reach your full potential.

July 26, 6 p.m. EST: YOGA INTRODUCTION IN YOUR DAILY LIFE

Kitty Gonzalez, professional coach, yoga teacher, reiki practitioner, and founder of Wherever Forever, presents an introduction of the healing powers of yoga. She will demonstrate how this ancient practice can help you feel better, look better, move better and cultivate positive habits over time. Kitty is a former L’Oréal product developer who realized that success on paper didn't necessarily mean fulfillment in real life. She says she found her way back to herself through yoga, coaching and reiki and now helps others combine all three for a holistic approach to living an authentic and fulfilled life.

July 27, 5 p.m. ET: BIOLAGE SELF-CARE 101

Join Luis Alvarez, Biolage Global Creative Director, for a deep dive into the Biolage self-care legacy. He’ll outline the company’s ongoing commitment to incorporating stress reduction and spa practices into the salon experience, and present modern ways to continue these practices in today’s hectic world.

July 28, 5 p.m. ET: WORK-LIFE BALANCE

There are thousands of ongoing threads on the concept of work-life balance and whether it’s realistic and achievable. In this session, Sunnie Brook, Biolage US Ambassador, celebrity stylist, content creator and mother, will share her strategies for work-life balance and her own most effective self-care practices.

“Self-care starts with understanding,” says Alvarez, “so we hope everyone will take the time to tune into these sessions and find ways to start their own self-care journeys. We believe self-care is not selfish. Every day should be self-care day. It’s only once you take care of you that you will find the resilience and grace to extend that care to everyone else in your world.”