Finally, a solution for damaged medium-to-coarse hair!
fortethérapie gives medium-to-coarse damaged or chemically-treatedhair the inner strength it needs to bounce back and withstand future breakage.
Newly Re-formulated Strengthening Shampoo
Gently cleanses & strengthens damaged or chemically-treated hair
Helps restore hair’s vitality & elasticity
Everyday shampoo
Professional
Stylist Tip
Prevent breakage! Do not brush wet hair. Comb with a wide-tooth comb, working
tangles out as you move from the ends toward the scalp.
Helps repair, moisturize & detangle damaged or chemically-treated hair
Strengthens inner cuticle & adds resiliency to protect hair from damage & breakage
Everyday shampoo
Professional
Stylist Tip
How to Apply: Apply to wet hair after shampooing with Biolage Strengthening
Shampoo. Rinse thoroughly. Follow with Biolage Fortifying Leave-In Treatment.
Targets hair’s most damaged areas with New VitaForce technology—enriched with the strengthening power of natural Bamboo
Delivers maximum softness, shine & manageability
Ultra-rich texture is ideal for an in-salon deep conditioning treatment
Professional
Stylist Tip
How to Apply: Apply to wet hair after shampooing with Biolage Fortifying
Shampoo. Rinse thoroughly. Follow with Biolage Fortifying Leave-In Treatment.
Biolage™
Fortifying Leave-in Treatment
• Fortified with a fusion of concentrated ceramide, mango and lemongrass
to repair and reduce breakage up to 90% (when using Fortifying Shampoo,
compared to untreated hair)
• Hair is detangled, frizz free & more manageable
• For maximum strength and vitality discover the complete fortethérapie
range.
Professional
Stylist Tip If your hair is very long, thick, dry, damaged, or frizzy, consider
using a leave-in treatment for all-day moisturizing and protection.
• Smoothes, repairs & protects hair from heat & styling
damage • Strengthens and controls overworked hair
Professional
Stylist Tip: Go beyond basic styling and protection to actually strengthen and
repair weak, damaged, overworked hair, with Fortifying Heat Styler. Use
the Biolage Fortifying Heat Styler if you: • Have medium to coarse,
overworked hair • Blow-dry your hair daily • Use flat-irons
frequently • Color/chemical service
Cera-Repair
Pro4™ - fortethérapie in-salon treatment • Cera-Repair Pro4™, in-salon
treatments, use patented ceramide to dramatically repair and reinforce hair’s
natural protective layer.
• A unique fusion of Matrix science and customized formulas enriched
with
hibiscus, algae or ginseng, tailored to treat hair-type specific needs.
Professional Stylist Tip
Applied in-salon after shampooing, Cera-Repair Pro4™ needs just 5-10 minutes
to vastly improve hair's condition, making it easier than ever for busy
women to revitalize their locks without adding extra time to salon visits.
.
Matrix Expert Tip
“With the array of styling and service options available today,
many women are overworking their hair. Roughly 77% of women receive chemical
services and the vast majority regularly heat style, so the numbers point
to the need for this service,” said Paul Smith, Matrix Vice President
of Education. “New BIOLAGE Cera-Repair Pro4™ and Cera-Repair® are
revolutionary options to effectively repair and dramatically revitalize
hair in both a cost-effective and time-efficient manner.”
Professional Stylist Tip
With a less intensive concentration of the Ceramides found in the Pro4
treatment, this crème-gel can be used once a week for five weeks,
providing the ticket to red carpet-worthy tresses. Simply replace regular
conditioner with one tube of Cera-Repair® for hair that looks amazingly
healthy, shiny and revitalized from one salon visit to the next.