US Weekly and Vavoom Gold Heat rolled out the Gold Carpet to honor Hollywood’s top talent at their annual ‘Hot Hollywood Awards’.

This year’s honorees, including Jennifer Lopez, Lindsay Lohan, Ashlee Simpson, Ryan Seacrest, Ali Larter (Heroes), Rose McGowan (Grindhouse), Justin Chambers (Grey’s Anatomy) and a host of others all were on hand to celebrate. 

In addition, Matrix had its own stars in the house for the ‘gold carpet’ treatment:  Tiffany Parres (stylist from Juan Juan in Beverly Hills); Nicole Schmidt (Key stylist from Giuseppo Franco in Beverly Hills); Victoria Ruud (Beverly Hills DSC); and Ron Westfall (Matrix Business Dev’t Manager).

All 500 guests went home with Vavoom Gold Heat.