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March 2006 - Biolage and Entertainment Weekly Sponsor Oscar Night

In New York, the Academy Awards belonged to Biolage and Entertainment Weekly. As co-sponsors of the exclusive NYC viewing party at legendary VIP bistro, Elaine's, we hosted top New York-based celebs including: Iman, Oscar-winner Marcia Gay Harden, cast members from The Sopranos and Law & Order, Fran Drescher, Dan Ackroyd and Mr. Big himself, Chris North. Camera crews from NY1, Fox and E! were on the red-carpet and broadcast impressions for Biolage will surpass 20 million!

Celebrities received lavish gift bags worth over $40,000 from Entertainment Weekly featuring Biolage volumathérapie, Biolage smooththérapie and a sneak peak at Matrix Men's.

Click here to see the slideshow

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