What is Diversion? | Find a Salon



That when you purchase salon products at Food, Drug and other Mass retailers....

• The average price for a bottle of Matrix shampoo or conditioner is generally 10% higher than salon retail prices?
• Product quality is guaranteed ONLY when purchased in the salon.
  • Products may be older than the recommended shelf life.
  • Products may not be authentic.
• They may not carry the product you need for your hair type. Trust your stylist. As a salon professional, they know your hair and will recommend the best products for your hairstyle.

Matrix products are available exclusively in salons because only trained and licensed professional stylists can prescribe the best products for use in the salon or at home.  In order to protect Matrix salons and ensure that consumers receive the highest quality products appropriate for their specific hair needs, Matrix continues in its commitment to aggressively implement an anti-diversion policy.

• We launched a new state-of-the-art product coding system that is 100% accurate in tracking products to diverters.
• We partnered with new Best in Class Distributors that have a successful track record against diversion and refuse to allow it in their markets.
• We have terminated nearly 1500 salons that have sold products to Diverters.

Buy Matrix products ONLY in the salon. You cannot trust the authenticity of products sold in unauthorized outlets such as supermarkets and drug stores.

Click here to find a Matrix salon near you.
If you have any questions about diversion or would like to report diversion, please email us at NoDivert@aol.com.